Rule of Seven...Do You Believe?

Wednesday, September 28, 2011

I’ve been thinking about The Rule of Seven and how it affects those of us who are published by small houses, as well as those who-opt to self publish. The Rule of Seven says that potential buyers have to be exposed to a product that number of times before they opt to spend their money.  This doesn’t apply to me, for the mere fact that I only have to see and/or investigate a book a couple of times before I decide whether or not I’m going to spend money on it.  That said, I still wish I had known about this adage years ago. 

I was ecstatic when I got an offer for two of my novel in 2009 and then shocked to discover that I was basically on my own when it came to marketing.  The publisher did have a teleconference with a group of us, in which she gave pointers as to how to sell books. Like many other authors, I found that reality quite different from the pipe dreams I had of my work being snapped up by a book buying market that was primed for the release of my novels.

I’ve also discovered that in the same way that I show up to write every day when my story ideas are bubbling, I must do the same thing EACH AND EVERY DAY on the publicity end. Yes, I was shouting there for a bit, but it’s the grim reality of us minnows in the ginormous pond that is publishing.

I was reading an article the other day that said many self-published writers give up when the sales they’re expecting for their book do not materialize. Currently, there is more than enough information on the web to clue writers in to what to expect if they opt into publishing. Matter of fact, a serious writer never stops researching both story material and information on the marketplace. 

Now given what you know of your buying patterns, do you buy according to the Rule of Seven, and if you are published, what are the best marketing/publicity tools that have worked for you?