Marketing - A-Z Challenge, Starting & Sustaining A Writing Career

Wednesday, April 15, 2015

Marketing is defined as the action or business of promoting and selling products or services, including market research and advertising. It includes all the actions you take to get your product and/or service in the hands of consumers. Among the important aspects to consider in marketing are distribution, packaging, pricing, public relation activity and sales. As is obvious, there are a host of diverse things to think about as it pertains to book marketing.

All writers are advised to create a marketing plan for each book. This is good advice and will prevent us from floundering and getting depressed when we do nothing and the direct result is that our book stops selling.

I've pulled up my bootstraps and issued myself a 30-day promotional challenge as at April 13, to get my books in front of as many eyes as possible. I'll let you know how that goes, but take my advice. If you don't have a book marketing plan, start writing one now.  The internet has more material than we will ever need, which includes fun and innovative ways to get our books in front of the consumers.

So, are you up for challenging yourself? Start with simple actions—send out a few tweets, post something on Google+, post something on your Fan page or announce a book sale.

Every small action matters. Get moving now!

Any strategies that have worked well for you? Do share in the comments.

The aim of marketing is to get customers to know, like and trust you. 

                                                             ~ Unknown

Marketing takes a day to learn.  Unfortunately it takes a lifetime to master. 
                                                            ~ Phil Kolter

I'll be introducing my A-Z helpers for those of you who haven't met them. Today, please go check out Michele Kimbrough 

 and Michelle Wallace.

They're both lovely ladies and wonderful to chat with and they're making my job that much lighter. Thanks, ladies! And I can't forget our lovely mascot, compliments of Jeremy Hawkins


  1. Thanks for stopping by my blog and good luck with your marketing challenge.

  2. Its great to meet your A to Z team! I'll stop by their sites and say hello.

    Stephen Tremp
    A to Z Cohost
    M is for Movies

  3. It is about getting customers to trust you. And consider you an expert.

  4. Thanks for visiting my blog (A Bench with A View) and your comment :) Good luck with your marketing efforts! I'm sure they will pay off!


  5. Marketing takes continual effort. I started early and have stuff scheduled all the way through June.

  6. I agree that every small action counts.

  7. I've utterly failed at marketing. Other people make it look so easy, so it came as a surprise when I wasn't nearly as successful.

  8. You're right, it can seem overwhelming but small actions add up. I find it hard to get the tone of those tweets right without screaming "buy my book", though.

  9. I find marketing tricky. There's lots of advice, but sometimes it feels vague to me, so I don't always know what to do with the information and how to apply it.

    ~Patricia Lynne aka Patricia Josephine~
    Member of C. Lee's Muffin Commando Squad
    Story Dam
    Patricia Lynne, Indie Author

  10. I'm putting together a plan for my next book. It really isn't fun.

  11. Looking forward to hearing about the results of your campaign!


  12. Indeed great advice. Marketing is extremely important in this day and age with snapshots and sound bites traveling in every and each direction.


Don't be shy, I'd love to hear what you think.