Theme & Title

Tuesday, April 23, 2013

In my discussion on Features & Format, I made brief mention of wrapping your tour around a theme and how I’d focused on friendship for the Distraction tour, since that was one of the strongest elements in the book.

While it might be next to impossible to do something as yet unheard of, you certainly can make the activities around your book stand out.

Take a few minutes to brainstorm and you’ll realize your book has at least a half dozen themes or areas of special interest for you to work with. These might be relationships, parenting, friendship, a unique locale (if your setting is unique), love, vampires and all the other supernatural creatures that are popular. Spend some time thinking about how you can create a fun activity that will make your tour stand out and stir the imagination of those interested in one or more of your themes.

It suits you to have a catchy title, something with a bit more pizzazz than Name-of-Book Blog Tour. An appealing title or catch phrase will stick in people’s minds and arouse curiosity. Based on the theme of my book, I went with a name and a catch phrase, as follows; Friendship-is-Forever Tour – Abuse. Deceit. Infidelity. Friendship outlasts them all. This information was contained in the event badge and used by all the tour hosts.

Taking time to lay the groundwork is the most important step in planning a tour. If you choose to use a tour organizer, you have even more leeway (based on their experience) to come up with a catchy name and concept that fits your book and will also serve to lure potential readers.  

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  1. Once again you're right. Planning is key and sorting out those themes and how to use them is a great part of the plan.

  2. Had a theme for my last tour - Catch Fire!

  3. I really admire those of you who have organized tours. They seem like a lot of work but worth it, too!

    Happy A to Z-ing! from Laura Marcella @ Wavy Lines

  4. Themes are essential in getting people interested in your book. If it has no theme, it has no point.

  5. I need to think about a theme for my next blog tour. Thanks.

  6. I'd probably be able to think up cool themes, but I'd have a hard time coming up with a good name for them ;) Sort of like how I have a hard time thinking of great book titles.

  7. Great information; Really practical sounding, but I'm sure it's hard work.

    Chontali Kirk

  8. Trisha, that's where brainstorming comes in. You can always call on your pals for help.

    Chontali, yep, touring a book takes time and effort.

  9. Hello, my friend. I've never published, though am working on a book to be published, so I know nothing about doing a tour. It sounds quite exciting, though. Your books look like they would be really good reading, too. BTW, I was born a Campbell nearly 80 years ago. If you have time, come visit my blog at
    If not, I'll understand. You are quite busy, I am sure. Best regards to you. Ruby

  10. Thanks for stopping in, Grammy. Will stop by soonest.


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