In my discussion on Features & Format, I made brief mention of wrapping your tour around a theme and how I’d focused on friendship for the Distraction tour, since that was one of the strongest elements in the book.
While it might be next to impossible to do something as yet unheard of, you certainly can make the activities around your book stand out.
Take a few minutes to brainstorm and you’ll realize your book has at least a half dozen themes or areas of special interest for you to work with. These might be relationships, parenting, friendship, a unique locale (if your setting is unique), love, vampires and all the other supernatural creatures that are popular. Spend some time thinking about how you can create a fun activity that will make your tour stand out and stir the imagination of those interested in one or more of your themes.
It suits you to have a catchy title, something with a bit more pizzazz than Name-of-Book Blog Tour. An appealing title or catch phrase will stick in people’s minds and arouse curiosity. Based on the theme of my book, I went with a name and a catch phrase, as follows; Friendship-is-Forever Tour – Abuse. Deceit. Infidelity. Friendship outlasts them all. This information was contained in the event badge and used by all the tour hosts.
Taking time to lay the groundwork is the most important step in planning a tour. If you choose to use a tour organizer, you have even more leeway (based on their experience) to come up with a catchy name and concept that fits your book and will also serve to lure potential readers.