Quid Pro Quo is defined as a favour given by one person in return for another, while the word Quoin (depending on how you pronounce the word, it sounds like money, doesn’t it?) refers to an external angle or wall of a building or a cornerstone, which is how I’ll be using it.
Your book tour, if you’ll be going the DIY route, will be built around a one-hand-washing-the-other situation. You will be strengthening relationships as you reach out to people who read your blog, possibly like your work (if they’ve read it) and are willing to support your books in various ways.
In return, you may be called on to cross-promote other people’s books by hosting, reading and reviewing or simply spreading the word. This informal exchange is, as I’m sure many of us know, one the most effective ways of organizing a book blast. For a book tour, add the icing (scheduling, call to action, giveaways and a variety of posts).
Your book is the quoin or cornerstone around which the tour will be built. Needless to say, it is important to have a product you’re proud to own. If you’re neurotic as I am, it will be a while before you’re 100% satisfied with your book. My last upload for Christine’s Odyssey was done several days ago. While I don’t support messing with a finished product for the sake of it, I do encourage tweaking, if the end result is an improved package.