Blog Tours from A-Z - Quid Pro Quo & Quoin

Friday, April 19, 2013

Quid Pro Quo is defined as a favour given by one person in return for another, while the word Quoin (depending on how you pronounce the word, it sounds like money, doesn’t it?) refers to an external angle or wall of a building or a cornerstone, which is how I’ll be using it.

Your book tour, if you’ll be going the DIY route, will be built around a one-hand-washing-the-other situation. You will be strengthening relationships as you reach out to people who read your blog, possibly like your work (if they’ve read it) and are willing to support your books in various ways.

In return, you may be called on to cross-promote other people’s books by hosting, reading and reviewing or simply spreading the word. This informal exchange is, as I’m sure many of us know, one the most effective ways of organizing a book blast. For a book tour, add the icing (scheduling, call to action, giveaways and a variety of posts).

Your book is the quoin or cornerstone around which the tour will be built. Needless to say, it is important to have a product you’re proud to own. If you’re neurotic as I am, it will be a while before you’re 100% satisfied with your book. My last upload for Christine’s Odyssey was done several days ago. While I don’t support messing with a finished product for the sake of it, I do encourage tweaking, if the end result is an improved package.


  1. I'm always willing to help others promote!

  2. Thanks for sharing your thoughts. Catch you on your blog.

  3. Yep, one hand washes the other! And what is so nice is that people are really happy to help in any case :)

  4. Great advice about a blog tour. And it is hard to stop tweaking, isn't it? It's never easy just to let your "baby" go.
    Great post! :-)

  5. I think we all agree this is one of the best ways to support each other.

  6. Thanks, guys. My blogging pals have been a tremendous source of help to me.

  7. Great post and I must say your books very impressive.

    Thanks for the visit and becoming a follower. I would have played Doris Day's version but the site I get my music from has it banned under the copyright act.


  8. Doing favours for favours in return is a part of life. And a great way to build relationships and promote books.

  9. I just saw your books today at the Contemporary book fair, and now I'm see your books on your blog. that is awesome!

  10. A product is what I'm working toward, and my neurotic perfectionistic quirks is what I sometimes fear. It's refreshing to know that you as a published author have this tendency. Thanks for a great post.

  11. Wow, thanks for introducing those two new words, you're blogpost is helping me to expand my vocabulary. Nice Blogpost!

  12. You were one of the first people to help promote my book experiment, Joy, and I'll always remember that. :). Hope you’ve enjoyed the challenge so far.

    Damyanti @Daily(w)rite Co-host, A to Z Challenge 2013

    Twitter: @AprilA2Z
    AZ blogs on Social Media

  13. Ah! You live in Jamaica. I see why you don't quilt. Thanks for visiting my blog yesterday.

  14. Yvonne, thanks. I loved listening to Doris Day when I was a youngun. :)

    Very true, Sheena. It's also comforting to know there are others I can depend on, who make the journey that much more fun.

    Nana, thanks for dropping in on me here. Appreciate it!

    Damyanti, yes, as always the Challenge helps me stretch and grow in terms of what I think I can't do. Glad to help you in any way I can. You're a wonderful writer.

    No worries, Joy. It's hot around here most of the time, so quilted things are more for decoration than actual use.

  15. Great advice! I'm not at that point yet, but I'm sure I'll be using it someday. :)

    #atozchallenge, Kristen's blog:


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