Journaling & Juggling

Thursday, April 11, 2013

By journaling, I’m talking about keeping an account of what happens during your tour. If you’re an independent author, you can simply visit your Kindle Direct Publishing dashboard to check on what’s happening with your book sales.

You can assess when you have peaks and troughs and connect them to specific activities.

Aside from watching the numbers, you can put down your thoughts at each stage of the tour.

  • How do people respond to this or that post?
  • Which ones were more popular? Have you figured out why?
  • Can you make adjustments at this stage that will bring more attention to your tour?
  • Are there any offers you might want to take up later (reviews, etc.)?
  • Is there anything different you might want to try for your next tour?

The items above are among the things you will want to think about as you go along. I wouldn’t call what I did journaling, but I used a special book to keep me in order as the month progressed and ideas hit me. The information I collected was invaluable in terms of coming up with new features for the next time I do a tour.

There’s also the business of logging the new connections you’ll be making if you’ve hired someone to do your tour. During this busy time, you’ll need to leave yourself a trail of breadcrumbs to get back to the places you’ve been. I can’t the amount of time I’ve lost racking my brain to remember information I should have written. That journal you’ll be keeping is a good place to stash all kinds of information.

Juggling has to do with the balancing act you’ll be doing while on tour. You’ll manage better if you put some prior thought (a LOT) into what adjustments you’ll make to your writing, social media, and day-to-day living time in order to accommodate the tour.

Prepare yourself and recognize that you won’t get any significant amount of writing done unless you’re in it full time (and at your desk a lot) or you’re someone with an awful lot of discipline and can compartmentalize and complete your tasks efficiently. 

In a Nutshell

  • Keep a record of the significant happenings during your tour.
  • Use the information to plan subsequent tours and complete follow-up activities.
  • Plan for adjustments to your schedule.
  • Prepare for and adapt to decreased writing time while on tour.


  1. Writing is pretty much out the window while on tour.

  2. Good planning is always essential and not one of my strong points.

    1. I like planning, but my weakness is tons of paper, which leads to fragmented information.

  3. Juggling seems to be a popular topic today--both real and metaphorical. It's great that you're gathering data to use for another launch. Great idea.

  4. It seems there is always something to distract us from our writing--and usually more than one something. Juggling becomes an essential skill, but it sounds like you've mastered it.

    1. True that, Cynthia. My writing is what suffers from all this juggling. :(

  5. I create a hidden page on blogger that talks all about a particular book I publish. It has all the links to my blog tour, tidbits, and extras for people who are fans of my writing. You should check it out and see what I'm talking about. I think it's my way of "journaling." You can get to them on the book page (never speak about them on my blog).

  6. Now that's a good idea, Mike. It helps to keep all of that information together as you pointed out, where people can find it.

    Your comment reminds me that I have a private blog with plot points for a story I've been wanting to write. Haven't looked at it in months. :(

  7. Nice organization and I hope, one day, to take advantage of some of your knowledge when I have my own tour :)

  8. Another good piece of advice. I'm liking your series a lot.

  9. Thanks for stopping by my blog.

    This sounds like good advice. Looks like I'm going to have to backtrack and do some more reading here! :)

  10. I hadn't thought about this, but it makes a lot of sense to try to identify what worked best.

  11. Work toward it, Mark. I'm sure it'll happen if you want it.

    Thanks, Elise. Been thinking about writing all of this down for at least six months. The Challenge gave me the reason to get it done.

    Thanks for coming by, Pat.

    True that, Nick. A post mortem is a good way of figuring out what should happen next time.

  12. Once again, good info here Joy!


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