I know you have to be wondering where I’m going with the subject of negativity. It might come as a fleeting thought, but accept that some form of negativity will make an appearance if you’re not a writer with a crowd of enthusiasts waiting for your book to hit the market.
With self-publishing comes the gift of knowing exactly what your sales are at any hour of the day or night. This is both a blessing and curse. For me, it was a wonderful change, since I had no way of knowing what the sales figures were for the three books published before I took the plunge into self-publishing. However, the down side is that checking numbers can become addictive and then depressing if the sales figures are not what you’d like to see.
Knowing sales figures during the tour is fine in terms of the day-to-day record keeping you’ll be doing, however, bear in mind that it shouldn’t creep into obsessive-compulsive territory. The figures will be there on your Amazon dashboard whenever you care to look at them.
Don’t get into the doldrums if sales aren’t brisk. I saw few sales during the Distraction tour; however, I had a sharp uptick afterward. I’m not sure if people were waiting until the end of the giveaway to see whether they’d win a copy. The fact is that after the book tour, you’re free to try other marketing/promotional methods that may yield better results.
Don’t get depressed over a lack of comments. In some cases, this isn’t a good indicator of whether people are seeing your post. As I mentioned before, I get hundreds of visits to the Jamaican Kid Lit blog everyday and very few comments. Hold on to the thought that any publicity your book receives is good exposure.
Don’t give in to negative thought patterns. I don’t know about you, but sometimes, even in writing a novel, I ask why I’m torturing myself over a book nobody asked me to write. I also ask why I believe I’m good enough to craft a story that people will love. We’re human, so these thoughts will come at one point or another. The key is to remember why you write and the hurdles (which might have seemed insurmountable) you’ve already crossed to arrive at the point where you have a book to take on tour.
Don’t lose your focus while gazing at other people’s successes. That’s a sure recipe for wandering off the path you’ve plotted for yourself. You’ve gotten to a point not many people have reached. In terms of local writers, I don’t personally know more than one or two who’ve been published or published full works. Congratulate yourself on your achievements, the impact of your tour, and keep moving. Your day in the sun will come.
I leave you with the thought that publishing, and all that goes with it, is not a sprint, but a marathon. Unless you’re willing to put down upwards of a thousand dollars for a media blitz, I don’t believe a book on tour will shoot into the stratosphere in terms of popularity. If you take a sampling of some of the popular books on Amazon, you’ll see there’s a time lag between when they were published and when they became best-sellers. Go slow and steady, build on your tour activity and stay focused.
- Don’t get into the doldrums if sales aren’t brisk.
- Don’t get depressed over a lack of comments.
- Don’t give in to negative thought patterns.
- Don’t lose your focus gazing at other people’s successes.
- Don’t think sprint. Think marathon.