You’ve come to the zenith of your book tour—which is the culmination or highest point—and you’re pleased with the results and that the tour is over. You’ve done mop-up operations and you’re seeing continuing sales on your book.
Your job is complete, right?
This is where the work really starts. After you’ve had that tiny vacay you no doubt deserve, it’s time to get back in the saddle and do double duty. As we say around here, you have to learn to ride and whistle. In short, while you’re writing or editing that next book, the job of promoting the current one continues.
I’ve always known that as much as I think I’m doing, I should be doing more. I tend to start with one promotional effort and lose steam when I should be adding follow-up steps. Of course, that could be because I’m always editing something. However, this is where balance comes in. Low visibility equals low sales, which calls for time management and a marketing plan.
Having hit a high point with your book, you should have already started planning how you’re going to keep that book in view of potential readers. You already know the answer to this question—continued promotion. Many writers take this into account before starting a tour and have a line-up of ideas to work with. Those are forward planners and you want to be counted in that group of people who build on their successes. You know, building on that zenith we talked about earlier.
In the last week, I’ve come across an excellent read by Jeff Bennington. The book offers all sorts of useful information to indie writers. His chapter on layering promotional efforts makes a lot of sense. Do yourself a favour and download a sample and see if you like the book enough to spend on it.
So my fellow A-Zers, we’ve come to the end of the Challenge. I hope you’ve learned at least one new thing from reading these posts on blog tours. I know I’ve learned a lot on my stops at your blogs.
Many thanks to Arlee Bird and his team for conceptualizing and organizing this wonderful month-long blog fest.
It’s been a ball.