Among its other meanings, X is usually an unknown factor or unspecified object or person. In terms of your blog tour, X represents all of the elements that were unknown factors before you began the tour, but that you’ve now become acquainted with and made note of in planning for the future.
If you take a few minutes to contemplate what you’ve learned after your tour, you’ll realize how far you’ve come since the first steps you took as a published writer.
The brand name Xerox specifies a ‘xerographic copying process’ (in our case without static electricity), but in simple terms it means to copy. In the case of your blog tour, I’m going to use the word replicate to describe what you may or will do with your books in the future in terms of promotion. Of course, you’ll be building on what you learn each time to come away with something a bit better than simply duplicating the last book tour.
And of course, there are the eXtras – all the peripheral stuff you did in support of your tour. You know, things like getting a group of your writing friends to do a coordinated blast across the Twitterverse with news of your book.
Visit the other A-Zers here.