Blog Tours from A-Z - Value (Added)

Thursday, April 25, 2013

As you know by now, there are all sorts of benefits that come from doing a blog tour. Those who’ve toured a book or two might feel a few more sales aren’t worth the effort. My view is that anything that will boost the visibility of your book is worth doing. Sure the returns may be limited, but if it helps at all, go right ahead. Today, we’re going to talk about the added value that comes to readers and writers from blog tours.

Value to Readers

  • Exposure to new books/writers/genres.
  • Giveaways & Freebies (yes, there are readers who follow tours for free books & vouchers).
  • Making new connections through hopping with tours. I’ve found that many readers also like writing and the friends met on the way can and do form the basis of a future platform.
  • Building good karma by helping others. Think reviews (which is writer’s gold), tweets, Fb likes, etc.
  • Ringside view of how tours are conducted, which will be of value if you have aspirations of being a writer.

 Value to writers

  • A permanent trail of promotional material that lead to and from your books.
  • Having done a tour, the research will be invaluable for future projects. Remember the tons of articles and books you might have read before you went on your own?
  • Gifts and rewards provided for those who tour with you will create fans, who will spread the word and support your other books.
  • Fresh infusion of energy. Tour activity will slow writing to a crawl. By the end of the tour, you’ll be raring to go on that sequel or that other book that’s been calling your name.
  • Experience teaches wisdom. You’ll have your own list of do’s and don’ts for the next time around.
  • More proactive thinking. The last book I released (Christine’s Odyssey) is currently floundering on Amazon, due to neglect. Bad writer! However, I’ve been stewing on it and I think I’ve hit a formula which I want to try out in May that I haven’t done with any other promotion.

 Can you think of any other added value to blog tours?


  1. Exposure is one of the biggest.
    I'm already working on a fresh twist for my third tour.

  2. I have to admire your energy, Alex!

  3. It does take a lot of energy to make and keep your books visible!

  4. I'm guilty for looking for freebies, so you do one I might find you. Great advice today, keeping your book out there is important.

  5. Not to worry, Sheena. I have something up my sleeve for May.

  6. I've learned about a number of books that are coming out just from seeing them appearing on blog tours.

  7. Connecting to others and good karma are important.


Don't be shy, I'd love to hear what you think.