Blog Tours from A-Z - Pros & Cons

Thursday, April 18, 2013

We’re deep in tour territory here, but it’s still a good time to weigh the benefits of lack of them (if any) to taking your book on tour. I’m sure the list below is far from exhaustive, so feel free to add your two cents worth of information in the comments.


  • Added strategy to your marketing mix and more exposure for your product
  • Gaining a deeper understanding of how promotion works
  • Footprints to your posts that will be on the internet permanently
  • Learning experience for future launches
  • New links and friendships
  • Possibility of added sales


  • All-consuming in terms of time and energy
  • Possibly disappointing yield in terms of expected sales
  • Low returns in terms of reviews if a book giveaway is done.


  1. It does beat hitting the road and trying to do in person events all over the country.

  2. Good to read the comments of those you who have published books and gone this route. I keep reading that it's not a productive use of time-- it's good to hear the flip side.

  3. There are pros and cons to everything. I can't think of anything else I would add since I've never done a tour, but like Sheena-kay said, looks like the pros outweigh the cons.

  4. Hi, guys,
    I think as long as it's not the only thing we do to promote a book then it's okay to have a tour.

  5. Pros of online book tours do outweigh the cons. Still I love it when I have a chance to talk to readers in person. It's really great.

  6. Stopping by to say hi on the A-Z Challenge! Blog tours are a lot of effort. They helped me with exposure, but not sure of the longterm value.

  7. Lee, the personal touch has a lot of advantages.

    Bob, if nothing else, you've left a trail of information on the net.

  8. I like your strategies here. One day, I hope to do a tour of my own :)


Don't be shy, I'd love to hear what you think.