Blog Tours from A-Z - Images & Information

Wednesday, April 10, 2013



Remember the adage that a picture is worth a thousand words? I believe in it. Writers know that book covers are a powerful marketing tool. They work even better in combination with other promotional material put together to market your book.

If you’re hiring your tour out, your organizer will produce a nice badge with the name of your book, the tour name and dates, along with other key information. If you’re trodding the DIY path, you’ll have the freedom to create your own material.

I’m not an expert on graphics by any stretch of the imagination, but I know what I like and I also know what information I want to capture on a banner or badge. I tend to think of a badge as an infographic. According to Wikepedia, an infographic or information graphic is a visual representation of information, data or knowledge intended to present complex information quickly and clearly.

Infographic re Christine's Odyssey
That said, there’s so much and no more that can be contained on a badge, so it pays to know how to edit to bare bones and being a ‘squeeze artist’ helps immensely.

Use high-quality images, including that of your book cover to ensure attractive results. I’ve learned through trial and error that JPEG images become degraded each time they are passed from one source to another. Say I copy an image of your book cover from your site and someone else copies it from my blog and so on, the image becomes less well-defined with each save. Ever notice how some book covers look fuzzy when included in a blog post? That's why. Since learning that lesson, I try as best as possible to use original images in whatever I’m trying to create.

Use your imagination to come up with additional banners or badges which can be used on a specific page where you’ve compiled information on the tour. (See masthead at the top of this page. Books are all from one series) You don’t want to create confusion, but if you’re promoting books in pairs as I did for my recent book launch, you can create images such as the one below. These are simple to do in programmes such as  CanvaFotoFlexer, iPiccy, Phixr and Photobucket. My favourite of these is Canva, which I now use for most things because it is easy to use with a variety of templates, the fonts are great and so are the results. I choose a background image I like, crop it, position the pictures, add the words and fiddle with the badge until I’m satisfied with the results. 

Once all your visual material is good to go, you will send these along with posts to your hosts. It's fun and easy to create badges, so if you like working with graphics this will be right up your street.
 


In a Nutshell

  • Create an attractive badge with key information.
  • Make information concise.
  • Use high quality images.
  • Use your imagination to create additional badges.

29 comments:

  1. I used a badge for my last book's release date, although not for the actual tour. Not sure what I will do in September.

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    1. It's always good to mix things up a little. You have time to think about what you want to do.

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  2. Really good advice! I think of a badge as being kind of like the blurb on the back of the book, but without words. It gives people an idea as to what your story is about. Obviously, you want to have the best badge possible!

    Sam
    Writing Through College

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  3. Images help make your book and tours shine. You also have to ensure the images you use aren't copyrighted to someone else. That can lead to legal troubles. Making original images the safest choice.

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  4. Your badges are, indeed, very nice and high quality. Good thought.

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  5. I love the "inforgraphic" badge, J.L. Very attractive with just the right quick information.

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    1. Lee, I figure that since people don't have a lot of time to spare, it's best to get them interested at a glance.

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  6. I didn't know that about jpeg images. Good to know!

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    1. It always puzzled me, because I used to be lazy and copy from other pictures, not understanding why they came out so fuzzy. After I had a session with the printer who did some bookmarks for me (which were fuzzy), I asked a graphic artist I know to explain it to me. :)

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  7. Brilliant idea - and thank you for the links. Best get started...

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  8. Thanks for the idea.
    http://www.melanieschulz.blogspot.com

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    1. No worries, I'm learning all sorts of things everyday.

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  9. A picture is definitely worth a thousand words. Great post.

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    1. Thanks, Mike. So true, and I know you create some awesome pictures yourself.

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  10. Appearance is important, you're absolutely right. A good book cover draws me to a book much faster than a not-so-good one. Thanks for imparting the information on badges and banners.
    Always good to find informative posts on the Challenge list.
    Silvia @ Silvia Writes

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    1. Thanks for visiting, Silvia. Look out for me.

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  11. Great advice and I'd tend to agree that a picture can be worth a thousand words. PicMonkey is also pretty easy to use.

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    1. Thanks, Mark. I like messing about with graphics, so I'll be checking out PicMonkey.

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  12. Joy, some really good information, we can sometimes underestimate the impact good pictures can make. I have listed your blog on my 'J' post tomorrow, blessings as always, Amanda

    Amanda - Realityarts-Creativity
    Art Blog

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    1. Thanks, Amanda. Picture taking is something I enjoy, but I mostly take pictures of flowers. :) Thanks for featuring me. Gotta admit, I have haven't made my way to you yet on the Challenge. Thanks so much for stopping in.

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  13. Hello. Thank you for stopping by my blog today. It is sound advice you give!

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  14. Great tips. I especially like the tip about using high quality images. That's soooo important and makes your promotion and brand (you) more professional.

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  15. Awesome information! I'm planning my next book release and my very first blog tour. Your tips are very much appreciated!

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  16. You are so clued up... and I love your attention to the finer details!

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