Most writers opt to give away books on their tours. After all, we want to get the word out on our newest work and the best way to do this is to have copies of the books in readers’ hands. Since the explosive growth in the sales of e-readers, many bloggers are now accepting eBooks for review purposes, which makes things quick, easy and convenient.The same goes for giveaways.
I’ve noticed that some tour operators require a significant voucher giveaway as part of their promotional packages. This might not sit so well for someone on a budget. If doing a tour under your own steam, you’ll still get plenty of entries using Amazon vouchers in smaller denominations. Bear in mind that you don’t know for sure that winners are going to support you by spending their newly-won voucher on any of your books, so while you’re giving back, you also need to remember your budget.
Use other book-related items, such as bookmarks, tee shirts, canvas bags and specially designed promotional cards, especially if you have a series and are looking to build a brand. Be creative and try to come up with other items that readers will appreciate.
You can also team up with other writers for giveaways, which is what I did for my release of Christine’s Odyssey. This works for books in the same genre and is a kind of cooperative effort with writers helping each other. Persons who weren’t particularly interested in my novel had the option of finding a YA book for older readers. Linked hops can be arranged if writers are doing group marketing.
This next one is obvious, but giveaways in terms of books and other items work well together if they’re the same genre or a similar theme, which is why I approached YA writers for Christine’s launch. If you’re doing this for romance novels, you’d use other books by romance writers and/or books with romantic elements.
Arrange book giveaways for prizes and reviews.
Don’t go heavy handed on gift vouchers.
Be creative. Include other items such as promotional cards.
Team up with other writers to arrange giveaways.
Stick with a genre or similar theme for giveaways.