By definition, engagement means several things. This time we aren’t talking about a betrothal. We’re talking about the act of attracting and keeping people’s attention.
Apart from the fun activities you’ve devised, your blog tour should reflect your personality in some way.
Think about this for a few seconds, you make repeat visits to some blogs for specific reasons. It may be because the blogger is funny, or shares unique information. He/she may always be upbeat, warm and friendly or shares encouraging words and because of these qualities you've developed a friendship.
We should aim to emulate one of the qualities above while promoting our books. Our personality shines through our writing, and we have the power to draw people to us with our warmth or style and just by being ourselves.
Use whatever tools work best for you to reel readers in and keep them hopping with you, if that’s one of the conditions of winning your giveaways. Brainstorm for a while to come up with some different ideas that will complement your book.
You can include snippets from your novel as part of your posts. These can be as little as two lines from the story. Make them intriguing, of course and tie them into whatever 'must do' activity you have going on for your giveaways.
It’s also good to visit blogs (especially those of new acquaintances) if you have the time and leave meaningful comments. It will be easily apparent if you’ve just swooped down and left a few cursory words that mean nothing. Most of us can spot a phony from a mile off. Remember, your best asset is you; make that work as best you can.
Writers are a friendly lot and it’s a sure thing that you’ll make new connections on the tour simply by reaching out to others. Even if the people you meet don’t buy a copy of your book, the value of their friendship will outweigh any sale you make.
- Tailor your posts to complement your personality.
- Brainstorm and come up with ways to keep people invested in following the tour.
- Use snippets from your book as a marketing tool.
- Leave meaningful comments on the blogs you visit.
- Recognize the potential value of friendships formed while your tour is underway.
Thanks for sticking with me. Tomorrow, we'll talk about the format your tour takes and the features involved.