Welcome to the Jamaican leg of the Blogging from A-Z Challenge. I'm one of the Ninja Captain's Minions, so you'll see me around a bit.The Challenge was started by Arlee Bird and many of us bloggers are super-grateful to him for starting this wonderful April madness.
I’ll be sharing what I learned on a month-long blog tour I did last year for one of my novels and what I've discovered since. I’ll try to keep things short, but bear in mind that I’ll have a bullet-point listing at the end of each post that has a discussion, so here goes.
You’ve written your book and it’s published, but you’re not quite sure how to tell others about it. One of the easiest ways to do this is through a blog tour. This may sound like a mammoth task, but it can be done in one of two ways. Outsource it, or do it yourself. If you’re not quite sure you should do a book tour, ask yourself these questions.
- How exactly am I going to market my new book?
- Will these other marketing/promotional efforts yield the same or better results?
- Am I prepared to spend time on these other strategies to put my book before potential readers?
- Over what time span will these marketing/promotional efforts run?
- Will I need help and/or a budget to coordinate these activities?
If you have decided to make your dream a reality, you’re on the road to actualization, my word for today. It will take a fair amount of work to get a blog tour organized, but stick with me on this 26-day Challenge and I’ll share what I’ve learned. Now that you’re seriously considering a tour, think about these things.
- What do I want/hope to achieve from a virtual blog tour?
- Will the result justify the effort put in?
- Can I dedicate the time it will take to follow through on a tour, or will I need help?
- Do I have a follow-up plan for book visibility once the tour ends?
- When is the best time for my tour and what’s the best plan of action?
Now that we’re at the actualization phase, it’s time to decide on all the stuff that gets done before the tour. Join me tomorrow for that discussion.
Have you done a tour for any of your books? Did you do it yourself or did you have help? If you’re not yet at that stage, do you have any thoughts about what you’d like to do?
Visit the other A-Z participants here.
I’m still in book promotion mode, so check out the Pick Your Pack YA Reads Giveaway to win five pairs of books, as well as a $10.00 Amazon Gift Card.