A-Z Challenge - Blog T0ur Basics (Actualization)

Monday, April 1, 2013

Welcome to the Jamaican leg of the Blogging from A-Z Challenge.  I'm one of the Ninja Captain's Minions, so you'll see me around a bit.The Challenge was started by Arlee Bird and many of us bloggers are super-grateful to him for starting this wonderful April madness.

 I’ll be sharing what I learned on a month-long blog tour I did last year for one of my novels and what I've discovered since. I’ll try to keep things short, but bear in mind that I’ll have a bullet-point listing at the end of each post that has a discussion, so here goes.

You’ve written your book and it’s published, but you’re not quite sure how to tell others about it. One of the easiest ways to do this is through a blog tour. This may sound like a mammoth task, but it can be done in one of two ways. Outsource it, or do it yourself.  If you’re not quite sure you should do a book tour, ask yourself these questions.

  • How exactly am I going to market my new book?
  • Will these other marketing/promotional efforts yield the same or better results?
  • Am I prepared to spend time on these other strategies to put my book before potential readers?
  • Over what time span will these marketing/promotional efforts run?
  • Will I need help and/or a budget to coordinate these activities?

If you have decided to make your dream a reality, you’re on the road to actualization, my word for today. It will take a fair amount of work to get a blog tour organized, but stick with me on this 26-day Challenge and I’ll share what I’ve learned.  Now that you’re seriously considering a tour, think about these things. 

  • What do I want/hope to achieve from a virtual blog tour?
  • Will the result justify the effort put in?
  • Can I dedicate the time it will take to follow through on a tour, or will I need help?
  • Do I have a follow-up plan for book visibility once the tour ends?
  • When is the best time for my tour and what’s the best plan of action?

Now that we’re at the actualization phase, it’s time to decide on all the stuff that gets done before the tour. Join me tomorrow for that discussion. 

Have you done a tour for any of your books? Did you do it yourself or did you have help? If you’re not yet at that stage, do you have any thoughts about what you’d like to do? 

Visit the other A-Z participants here.

I’m still in book promotion mode, so check out the Pick Your Pack YA Reads Giveaway to win five pairs of books, as well as a $10.00 Amazon Gift Card.


  1. Hey Ninja team mate, let the fun begin!
    Thanks for the info. It's given me LOTS of things to think about... quite exciting AND daunting at the same time!
    Great post Joy.

  2. My actualization for today is starting this challenge. When I first learned about it last lear I knew I couldn't do it them. But look at me A-Z..ing it now. Whoo! Congrats on all your success J.L. and welcome to A-Z.

  3. Interesting post - great things to help us in our quest for recognition.

  4. Okay, this is going to be informative. I already appreciate the time and thought you've put into sharing you experience, but this is going to put it all in one place.

  5. Woah Joy I am totally in awe of you taking on this challenge when you are so busy. Good luck!

  6. Yes, I've done two blog tours and am planning my third in September. I've learned to plan way in advance!

  7. Thanks for sharing your thoughts and comments. I've thought about putting this info. down since I did the tour last summer, but hadn't got around to it. Hope it helps even a few people.

    I shall be around later today to visit. Taking a trip to the country for the Easter holiday.

  8. Thanks for visiting my blog this morning. This is going to be fun.. See you tomorrow.

  9. This is a great list of things to consider, Joy!

    Happy A to Z-ing! from Laura Marcella @ Wavy Lines

  10. Nice post! Good luck with the challenge. I participated last year and had a blast!

    Donna L Martin

  11. I got an email that you made a comment, but for reason it's not showing up on my blog...some things confuse me techy wise.

    Thanks for the visit, hope to see you again.

  12. Actualization, what a great word. And I appreciate your advice about tours, I did a mini one but haven't embarked on a full-fledged tour yet. It's good to have some ideas to keep in mind.

  13. I think I'm going to really like this blog series for this month. I've seen blog tours and been curious about how they're set up. Thank you for sharing your knowledge with us!

  14. I too look forward to reading more of your insights. I think the book tours look like an awful lot of work-- so hats off to you, Joy!

  15. I've not done a blog tour yet but I hear they're a lot of work, especially if you're keeping up and commenting on all the posts. Fun work, though!

  16. It's that Actualization step that's the hardest for me. Getting out there. Calling attention to my book. That's a challenge--almost as big as the A-Z!

  17. I did do a blog tour. The one thing I'd change would be the length. It was three weeks and perhaps one week too long. But I hope to do another one in June, so I'll be interested in your tips:)

  18. Thanks for your comments. I'll be hopping around to everybody. Hope the series of posts is helpful in one way or another. Experience teaches wisdom, so even now I'm learning new things.

  19. What a great post. I love the word 'actualization'. It's such a strong and powerful word. I've not thought of a blog tour. I really don't understand how they work. It's going to be great reading your posts and learning more. Looking forward to tomorrow!

  20. I like your theme and how you're giving us insight into this process.

  21. Love this. I need to do more self actualization these days. I love the helpful prompting questions here. Thanks, Joy.

  22. I'm still trying to get published. :(


  23. Never really thought that way...but the simplicity of your explanation sure strikes some portions of my brain to look forward into getting published!!

    I'll probably be more sure as April comes to end! Will keep stalking your blog posts :D :)

  24. I'm really going to enjoy your theme. I'm far from doing a book tour but it's nice to see what goes into it for when I ever get to that stage.

  25. I'm going to save up all your posts. And congrats once again on the book, Joy!

    Damyanti @Daily(w)rite
    Co-host, A to Z Challenge 2013

    Twitter: @AprilA2Z

  26. I'm going to love this series! I haven't done a blog book tour of my own yet, but I often host writers on tour. Although I lean heavily toward crime fiction authors, I also enjoy featuring those who write humor, women's fiction, YA, and other genres. Lovely to meet you on the A to Z circuit.


Don't be shy, I'd love to hear what you think.