Tuesday, August 7, 2012

On A Mission with Amazon & Facebook


Jamaica celebrated 50 years of independence yesterday. There was much fanfare and a host of activities surrounding the event. The athletes at the Olympics made the country doubly proud.

While celebrating, I’m cognizant that like Jamaica’s tagline ‘a nation on a mission’, I too have my own aim in view. In a few weeks, the Friendship-is-Forever Tour will be underway and there are things I still need to be put in place for that. I’m working on something that will complement the tour and I also want to wrap up my posts by the end of this week.


Something I’ll probably do is an ‘event’ on Facebook—another way of getting attention for the tour and Distraction. Don’t be surprised if you wind up on my ‘invite’ list.

While advertising Distraction didn’t pan out on Facebook, it’s still a useful tool. I’d encourage authors to open a Facebook page. It’s free (you can’t beat that) and it does make you more available to fans. A few readers have asked questions pertaining to other books I’ve written. I can keep them updated on when new books will be out and based on a question from one reader, I’m reminded that I need to be more focused on getting the sequel to Distraction finished in a timely manner. Most of all, it’s an easy way for readers to give feedback without writing a review.

I’ve deleted pages I had created for several books, since it’s much easier to maintain one page under my name. I also keep a separate personal page. My current masthead also serves as advertising, since the covers of my published books are displayed there.

Something to remember – do include all contact links at the end of your e-books. I’m assuming this is the main route through which readers have found me on Facebook.

I’m not sure how many writers with more than one published book have made use of Amazon’s Author Central feature. I’ve capitalized on it because it’s another place where readers can find my books listed together. Snippets from my blog posts also show up there. If you haven’t set up your books this way on Amazon as yet, go here.

That’s all from me for now. Do share any tips you have.

32 comments:

Carol Kilgore said...

I didn't know I could feed my blog to my Amazon author page. Thanks! I do feed it to my Goodreads author page, and I've picked up followers and potential readers there.

Happy Independence Day (a little late)!

J.L. Campbell said...

Thanks, Carol. It's convenient and definitely works of me to have everything in one place.

Michael Offutt, Tebow Cult Initiate said...

Happy Independence Day! Post some shirtless pics of Usain Bolt now.

J.L. Campbell said...

Thanks, Mike. With all the problems that might come from posting pics that aren't my own, I think I'll have to restrain myself. :)

michelle said...

I love the tagline... a nation on a mission... and you've adopted the idea as part of your marketing strategy...
Happy Independence Day!

J.L. Campbell said...

Thanks. Yup, I have a mission of my own all right.

Clarissa Draper said...

I like to keep things simple with one blog, one amazon page, one facebook page, etc. Hope your distraction tour goes well.

Emily R. King said...

I use my FB account very little. I should really make more use of it. Someday I hope to have an author's page on Amazon. Hey, I can dream!

J.L. Campbell said...

Thanks, Clarissa. I think simple is best too. One of everything is about all I can manage too.

J.L. Campbell said...

Nothing is impossible, Emily. It's just a matter of time and effort. You'll get there.

Bish Denham said...

I'm proud of Jamaica and her Olympic wins and here's to many more years of independence. *FIREWORKS*

Your suggestions for how to use facebook and amazon are good to know.

Susan Oloier said...

I like how you share your successes and "flops" with marketing here. It's so beneficial to other writers.
I'm looking forward to the sequel to Distraction. And, yes, Amazon Author Central is a must for all authors (I think).

J.L. Campbell said...

Bish,
Yeah. I'm proud to be Jamaican! I just wish we'd carry this spirit of togetherness year round and see ourselves as the world sees us.

J.L. Campbell said...

I haven't forgotten how lost I felt when I was searching my way with Contraband. :) As to Amazon, I figure that since they've given us a tool to market ourselves, we really should use it.

Peaches Ledwidge said...

Joy, thanks for all the useful tips you provide. Taking the self-publishing route is very challenging and I will certainly apply some of your tips.

Medeia Sharif said...

Happy belated Independence Day.

That's a good idea for the FB page, having one page rather than many. I also believe it's easier to maintain a blog-website in one. I used to have a separate website, and I noticed myself double posting information. I'm all for consolidating info. It makes it easier for us and the readers.

Michael Offutt, Tebow Cult Initiate said...

You could solve that though. Go and ask Usain Bolt for an interview after the Olympics. He seems very approachable, and I bet he would do it. Heck, if I lived in Jamaica, I sure as hell would. Just go over to his house and knock on the door. Bring yams. I heard he loves to eat yams.

cleemckenzie said...

goodreads seems to stir interest. fb not so much--at least for books. I love Authors Central. Great job and great tips, J.L

Laura Marcella said...

Happy Independence Day!! I'm sure the historic back-to-back wins of Shelly Ann Fraser-Pryce and Usain Bolt will have Jamaica celebrating all week!!

J.L. Campbell said...

Definitely a challenge, Peaches, but crossing each hurdle feel so good.

J.L. Campbell said...

Yeah, the less there is to maintain, the more time there is to write.

J.L. Campbell said...

The different platforms is a great reason to try them at some point.

J.L. Campbell said...

Laura, you can say that again. Huge screens have been put up in some central areas. Today we looked out the office window. Traffic was at a standstill and a crowd had gathered to watch the race on a screen across the street.

J.L. Campbell said...

We Jamaicans are strange people. I don't know how many journalists here have even thought to do something like that outside of race meets. And I also don't think the team managing our athletes even thought about security issues until he was mobbed in London.

Ciara said...

Happy Independence Day! I think Goodreads works well to stir up some interest. Also, Twitter for people who work well on that social media platform. Also, I sold a few books from Pinterest. I set up my Author central recently.

J.L. Campbell said...

Thanks, Ciara. Didn't realize you could sell books via Pinterest. Trying to avoid getting hooked on an another social media site. I do think the Author Central page is a good thing.

Denise Covey said...

Happy Jamaican Independence Day Joy! It seems like you know so much about getting your book out there. I was surprised to see somewhere that you have to pay on Goodreads? Is that right? Good ole Amazon, eh? Author Central sounds good.
Looking forward to your Friendship tour...

J.L. Campbell said...

Thanks, Denise. I'm learning as I go. Uploading your book to Goodreads is free. Advertising isn't. Yup, each venue does have its advantages.

Deniz Bevan said...

Congratulations to you *and* Jamaica! Looking forward to your tour!

Madeleine Maddocks said...

Happy Jamaican Independence Day. How wonderful! One of my fav authors is Andrea Levy. I love all of her books.

The friendship tour sounds like a great idea.

I confess I find FB terribly confusing and tend to avoid it, which is odd as i'm usually great with software and computer stuff.
Thanks for the heads up on promoting eBooks.

J.L. Campbell said...

Thanks, Deniz!

J.L. Campbell said...

Hi, Madeleine,
To date, I've only read one of Levy's books. Remiss off me. The problem with Fb might be the frequency of the changes they make. No sooner do you get used to one thing than they change up something else.

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