So, having Distraction on the market has put me back in the position where I’m stressed, thinking that I’m not doing enough. The reality is that usually, I’m not. Doing enough, I mean. However, based on last Monday’s post, The Book Marketing Challenge – 7 Things to Consider, I thought it would be a good idea to keep a record, this time around, of what marketing angles work and the activities that don’t.
- (1) I talked about finding my targeted readers and listed the Jamaican disapora as part of my secondary market. I’m about ready to jump on that one. I’ve been messing about and not following this one up, but I believe nothing happens before the time. I was blown away when I checked the site this week and found these stats in an ad for interns - views average ‘850,000 page views and 178,000 unique visitors per month from all over the world,…’
In a word, impressive.
- My approach will be to serialize one of my books for the site and provide links to my work. What I’ll be getting back in exposure is worth more than I will be giving the website owner. Period. Got a cover for the story, so I’ll have help in identifying my ‘product’. It’s not finished, but this is what I have. Haven’t done anything about the Caribbean angle this week, but ideas will come.
- (2) Just today, I found Indie Romance Ink. Found is not the right word. I just sat up and paid attention to a newsletter article in my inbox. Indie Romance Ink is a group of indie and self-published writers who share tips on marketing and advice on the craft of writing, among other things. This is something I’d recommend for all of us who write, no matter the genre. Find a focus group and get involved. I tend to join and then forget to dabble. I need to change that.
- (3) I contacted one out of the three big review sites I’m targeting. With a lot of focus, I’ll get to the other two this week. (Point here is to stay on top of things like this.) I also asked people who visit here to let me know if they’d review Distraction. I’m still open to that. In keeping with my luck, my first reviewer on Amazon just had to leave me a 1-star review, but to continue, I need reviews before I can do a couple of other things I have planned. For those of you who like to do things the hard way, I’m running a giveaway over on The Readers’ Suite.
- (4) I took out an ad this past week on an African-American book review site, but it’s too early to say how this will pan out. I have to give it some more time before I take out a Facebook ad. I want to be sure I know what’s bringing in readers and what isn’t. Sure, the ad I took out will be running for a month, but I want to give that a couple of weeks lead time to see if my sales figures move. With how hard money is to come by, I can’t be spending it willy-nilly.
- (5) For a while now I’ve been thinking about incorporating my blog and my website. Quietly, I did that. Some of you might have been redirected here. See the address bar. I’ve also made the header more specific to what I do and cut out the work of trying to maintain a separate website, which I hardly updated. I did some work on the book page and will list my books here in some cohesive way. I've added a 'Book" tag above. Please bear with me while the construction goes on.
- (6) I need to break down my short-term and long-term marketing plan, which forms part of a business plan I should have written ten books ago. I don’t want my energy and ideas to fizzle in the middle of everything I have planned. This will happen if I don’t know what I’m supposed to be doing two months down the line or four months on. Things like free promo days on Kindle, the other free Kindle book sites and a blog tour take organization and are different from jotting down the day to day stuff that needs doing.
- (7) This last one is undervalued, but works wonders. There’s no way I can keep track of what I’m doing unless I’m writing daily tasks down somewhere. Sure, I can come back here and see what I did and what I plan to do, but for a stationery junkie like me, this has advantages. Either I use my regular Things-to-Do book or I get a specific notebook. Need I mention pens and highlighters? Being organized, however you do it, is key. It’s always worked for me to be able to look at a list and tell at a glance what areas I’ve covered and where I’m slacking off.
Now, it’s your turn. What is working for you in spreading the word about your writing? Is it your scintillating discussion on your blog? Is it advertising? And while we’re at it, what have you done lately about finding your target markets? If you’re not sure what I’m going on about when I talk about this and secondary markets, have a look at Deborah Riley-Magnus’ blog.
Have a great week reading and writing!