Many of us jump on the social networking bandwagon because we’re told that as writers we should. We read all about social media but we really don’t get what the fuss is about. That’s until we have a work that’s imminent or not doing so well.
On Tuesday, while doing that radio interview I talked about last time, I ‘got’ it. One of my aims is to be recognized as a writer locally. That hasn’t happened yet because my books were published in the U.S. and distribution is spotty to non-existent here in Jamaica.
While we were on the radio, one of the other writers tweeted a few times. To quote her, ‘she’s big on Twitter’. It occurred to me then that I don’t have even a trace of a local following. I follow a couple of Jamaican linked blogs, but the tweeters are based in the U.S. People did hear the interview, but I would have made a bigger impact if I had a big group of tweeters in Jamaica. This lack has opened my eyes to another aspect of PR that I need to focus on – creating local links.
Since then, the bookshop where the outside broadcast was done is now following me and I’ve gone in search of other Jamaican bloggers. I’m not one to follow just for the sake of following, but I did find another blogger who tweet interesting snippets. I’ll also keep in the back of my mind the fact that I have to continue to make those local links.
The people you associate with are the ones who will be first to spread the joy about the waves you are creating.
So, have you done anything to increase your ‘local’ reach? If so, care to share what you’ve done?